Strategic communications for stakeholder

engagement, risk and change management



SRA Europe Conference in Lisbon Beckoned

Posted on July 11, 2017 at 9:10 AM

The Society of Risk Analysis – Europe hosted its 26th Annual Conference in June 2017 in the wonderful city of Lisbon with the theme “New Challenges, New Threats: Resilience and Adaptation in a Risky World”. Attracting 212 attendees from 32 countries, there was lots to talk about. As a first time participant, I was keen to hear as many presentations as I could and meet people to discuss the different issues.

SRA is an intersiciplinary society that addresses emerging issues in risk analysis, management and policy. It operates worldwide and encourages those interested in all aspects of risk analysis to commnunicate, collaborate and develop new methodologies for risk analysis and risk management. As a result, the conference included issues relating to industry challenges, different functional approaches to risk, generic frameworks and risk communications.

The opening Keynote was delivered by Professor Gerd Gigerenzer, Director of the Max Planck Institute for Human Development and Director of the Harding Center for Risk Literacy in Berlin. His topic was “Risk Literacy and Health”. Using a number of compelling examples, he illustrated how risk statistics are commonly misapproporiated, delivering predictions using incompatible but striking measures. Health organizations and industries exploit innumeracy to make small benefits of treatments or screenings appear big and their harms appear small. The best solution, he said, was to make children and students risk literate. By promoting risk literacy in health, more lives could be saved than by using expensive screenig programs and big data.

Josh Greenberg chaired a session on “Addressing Challenges and Opportunties for Vaccination Uptake”. Josh is with the School of Journalism and Communication at Carleton University in Canada. He presented an anlysis he did of the measles outbreak at Disneyland in late 2014 to show how media shapes how we experience, understand, and imagine our shared vulnerability to infection and disease. He focused on how outbreak narratives inform public understandings about vaccination and disease. Cindy Jardine, a Canada Research Chair from the University of the Fraser Valley, discussed immigrant and refugee specific policies and how important they are given the higher rates of vaccine preventable diseases for these groups. Risk communication takes on very different messages when addressing these groups.

Anna Olofsson from Mid-Sweden University opened a session on “Multi-Actor Approaches in Risk Analysis, Management and Governance” with a remarkable presentation on the feminist approach to Arctic policy. Feminist risk theory was developed to overcome the dividing lines of risk research and intersectionality. It highlights the need for analysis of the impact of risk not only from the perspective of individuals subjected to it, but also from a perspective that acknowledges the power dimensions that take place in the process. Their analyses show the Swedish strategy adapts to and uses the dominant discourses about risks, and demonstrates ‘masculine fantasies’ which are embedded in the policy.

Manon Racicot of the Canadian Food Inspection Agency presented a new risk assessment model that had been developed based on research with member organizations. The model was developed to quantify the risk associated with food establishments based on their impact upon consumers’ health in Canada. The assumption is that resources should be focused on the areas with the greatest need. This new approach uses risk factors developed and measured using robust methodology allowing CFIA to identify the locations that need regular inspection. The model has been tested in meat/poultry and dairy establishments and is currently being piloted in other commodities.

Margot Kuttschreuter, from the University of Twente in the Netherlands, gave an interesting keynote on “Social Media and Serious Gaming in a Risky World: Opportunities and Challenges”. This presentation started out with the assertion that a lot of risk communication doesn’t work. This intrigued me as a starting point. She was looking at ways to use social media channels and serious digital gaming methods to deliver risk-related messages in a different way. A lot of research has been done in gamification, and she was looking at how to take advantage of that to improve risk communications. Her research determined that a good game needed to be fun, have good graphics, provide incentives and feedback on performance. It has been used to deliver knowledge in health sciences with some success, but had mixed results in attitude and behavior change.

In this last presentation, as well as several others, I noted an absence of target market definition. In determining effectiveness of any communications strategy, the definition of the target market determines the channel options available. It also starts to determine what the key messages might be. And that hypothesis can be tested using mental modeling techniques to learn about the deep-rooted beliefs different segments embrace. From that, the type of information each group needs can be defined and carried over into specific key messages. Messages and channels selected for segments in greatest need will improve the effectiveness of strategic risk communications.

Categories: None

Post a Comment


Oops, you forgot something.


The words you entered did not match the given text. Please try again.


Reply JackRomma
8:08 PM on April 16, 2020 
buy hydroxychloroquine
Reply EyeRomma
9:59 PM on April 16, 2020 
buy hydroxychloroquine buy hydroxychloroquine hydroxychloroquine over the counter chloroquine for sale buy hydroxychloroquine online hydroxychloroquine purchase hydroxychloroquine buy chloroquine online chloroquine hydroxychloroquine buy hydroxychloroquine online chloroquine over the counter buy chloroquine online chloroquine over the counter chloroquine over the counter buy hydroxychloroquine online buy chloroquine online purchase hydroxychloroquine chloroquine online chloroquine over the counter
Reply JackRomma
11:56 PM on April 16, 2020 
hydroxychloroquine buy
Reply KiaRomma
12:25 AM on April 17, 2020 
propecia where to buy uk
Reply JudyRomma
3:15 AM on April 17, 2020 
how to buy female viagra bupropion sr price buy abilify neurontin prescription ivermectin stromectol stromectol where to buy stromectol for sale robaxin 750 uk clonidine topical augmentin 375 mg tablet
Reply WimRomma
4:25 AM on April 17, 2020 
plaquenil over the counter
Reply WimRomma
7:17 AM on April 17, 2020 
hydroxychloroquine sulfate
Reply DenRomma
9:15 AM on April 17, 2020 
cleocin 2 cream over the counter stromectol tablets cephalexin discount coupon stromectol medication ivermectin human
Reply SueRomma
9:32 AM on April 17, 2020 
neurontin price diclofenac 75mg prescription hydroxychloroquine online cephalexin 500 mg stromectol tablets where can i buy tamoxifen medrol price paxil for hot flashes hydroxychloroquine sale ivermectin tablets
Reply MarkRomma
11:31 AM on April 17, 2020 
baclofen medication paxil 40 mg price hydroxychloroquine over the counter
Reply PaulRomma
1:18 PM on April 17, 2020 
buy glucophage uk medrol 4mg pak ivermectin over the counter online viagra soft buy stromectol online
Reply CarlRomma
6:45 PM on April 17, 2020 
buy ivermectin nz amoxicillin 500 price india cymbalta generic plaquenil buy buy ivermectin
Reply AmyRomma
9:07 PM on April 17, 2020 
bupropion 75 mg
Reply PaulRomma
5:46 AM on April 18, 2020 
strattera 60 mg order bupropion online erythromycin online without rx buy robaxin best price for plaquenil
Reply JaneRomma
1:24 PM on April 18, 2020 
stromectol tablets
Reply JaneRomma
2:33 PM on April 18, 2020 
erythromycin without prescription
Reply JasonRomma
9:55 PM on April 18, 2020 
buy clonidine cephalexin 500 mg price buy tamoxifen buy hydroxychloroquine where to order paxil online robaxin to uk stromectol otc price ivermectin over the counter buy ivermectin buy amoxicillin
Reply MiaRomma
12:42 PM on April 19, 2020 
neurontin 800 mg cost buy ivermectin hydroxychloroquine online buy tamoxifen with paypal abilify 10mg
Reply LisaRomma
1:10 PM on April 19, 2020 
augmentin pharmacy
Reply AmyRomma
6:44 PM on April 19, 2020 
stromectol 3 mg tablet price